About Us

When It’s Natural (W.I.N.) is not only an inspirational hair, body, apparel and eyewear company, it is a company that celebrates one’s natural abilities, strengths and gifts.  Everyone on this earth has something special within them, we celebrate that. 

When It’s Natural decided to focus on healthy hair and not on, if hair is relaxed or not.  We make products with natural ingredients that are all natural, healthy yielding results.  

We provide healthy hair and body care options for men and women. However, our products are gentle enough for children. There are hair challenges that people experience - thinning, balding, itching, flaking and breakage.  We address it.  For skin, many experience - dryness, extreme dryness, blotches, scars, stretch marks, acne, forms of dermatitis such as eczema and psoriasis.  We address it.  We do our research to curate the best formula and test it on individuals that experince these challenges before we sell them.  It is our job to make sure that our products work.   

We are proud to have a Signature. Inspiration is a part of our brand and we share inspiration with each product. 

The Founder, Oreadea is a poet, advocate and inspirational speaker. It is just like her to motivate and encourage others. She is always finding ways to touch lives.

When It's Natural has also added clear lens glasses, the entire collection of eyewear is called "Eyetitude."  You are fierce and smooth anyway, but you can add some flare, if you dare with our high quality eyewear.