• The Beauty of Hair

    Shop Now
  1. Slide 1
  2. Slide 2
  3. Slide 3
  4. Slide 4

The Beauty of Hair

All Natural Ingredients

Our Ingredients

After Using When It's Natural's Products

Protective Styles Need Nourishment Too

Hair That Is Within A Protective Style, If Extensions Are Used Or Not Need To Be Fed Good Ingredients. Try Our JoyLou's Nutrient Shine Oil.

Shop Now

Testimonial

I love the Pineapple Twist/Braid Butter. It gave my hair softness and a good hold to my style.  It smells just like pineapple.

Tesa

Testimonial

I tried the olive and mango edge revitalizer oil and it worked.  I had been using perm on my edges and it thinned them really bad.  A friend told me about this oil. I started using it and I got my edges really started coming back in!!!!!!!!!

Beverly S.

Testimonial

Here is a plug. I have been using When It's Natural's Pineapple Twist and Braid Butter for my twists and it keeps it feeling so good. My hair stays moisturized. My go to.  Love this stuff. 

Nee Nee

Testimonial

I ordered nature's kiss butter.  I have eczema so I don't use just anything on my skin. Honey, one word awesome.  

Tiffany L

Testimonial

Love ya'll thank you for making good products

Linda

We Enjoy Having Customers Visit. Enjoy Your Shopping Experience:)

Hair Moisture Unlocked Ebook

We know the frustration of trying to achieve and retain hair moisture. So, let us tell you how. You will get: ~Hydration vs. Moisture ~Porosity and Why It Matters ~Moisture Process For Any Hair Texture ~Hair Myths That Will Surprise You ~Free Bonus Let's take the frustration out of the process, shall we..

Shop